Author: Theresa Harvard Johnson

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Copyright 2019 Theresa Harvard Johnson

In the digital age, entrepreneurs are looking for ways to protect their branding strategies and creative content from theft. This issue not only affects those in book publishing, but people who are releasing content on multiple platforms – whether choreography and music, digital publishing online, learning platforms and blogs.

Technology has simplified the efforts of thieves, making it increasingly difficult to prevent them from violating rights to intellectual property.

This undeniable truth has opened unending ethical conversations in the congregation concerning plagiarism and copyright – especially as it relates to spiritually inspired content in the protestant, charismatic faith. The most obvious way to prevent plagiarism is to educate pastors, leaders and congregants concerning what it is and why it is a problem.

Below are nine additional, practical ways to deter thieves in the fight against plagiarism – the act of taking someone’s work and/or ideas and passing them off as one’s own; and copyright infringement is the illegal reproduction, distribution, performance, and/or publicly displaying work without the permission of the copyright owner.

The two are closely related.

The distinction, however, is that plagiarism is often seen as an academic issue, while copyright infringement is an everyone-else issue. In recent years, however, there has been tremendous effort to raise awareness about the ethical dilemma it presents for the 21^st century, technology driven congregation.

In efforts to help believers whose content is tied to business strategy, here are seven steps they can take to protecting their content:

1. Sign, date and keep originals of critical content. For my books and online articles about the ministry of the scribe, I keep original copies of each file including draft versions that reveal the development process.
2. Obtain copyrights through the U.S. Copyright Office. While this is not necessary for all content, it is necessary for critical content for public distribution. For example, consider placing “copyright and fair use notices” on digital content. Recently, I began including copyright and fair use notices in my PowerPoint presentations at events when I speak – especially when public or private recording is taking place and things are distributed via social media. Contracts may be necessary if those recordings are to be sold, stored, shared or displayed publicly at another date. (People have been known to steal conference material that people have taught and build online schools around that content without their permission!)
3. Obtain a trademark or service mark. Depending on your goals, it may also be affective to obtain ownership of your brand through the U.S. Patent & Trademark Office. I trademarked “The Scribal Anointing” over a decade ago. I also had to update that petition to maintain my rights as part of my brand. In a court of law, this could be used to help prevent people from copying the phrase or creating similar phrases in attempts to steal the brand.
   
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